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what the heck happened man and how can we get back to that even

What the heck happened man and how can we get back to that even?

The good ol' days of ads that just didn't care.

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you should be thanking us for making this nut butter

You should be thanking us for making this nut butter

That's how highly we regard you.

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We don’t want you to brush your teeth

Cos if you do, you obviously think Lush Yummy nut butter sucks and you prolly hate people. Or that's how it could be interpreted.

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a nut butter for the epicurious, apparently

A nut butter for the epicurious, apparently

Lush Yummy nut butter is for the epicurious—connoisseurs of food, not riff-raff.

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a monumental move for mouthwatering, munch worthy mut butter

A monumental move for mouthwatering, munch-worthy mut butter

I desperately needed that headline to alliterate, even though it makes no sense, or only makes sense to Guangdongese people.

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cocoa butter not the answer, says owner of esteemed nano nut butter company

Cocoa butter not the answer, says owner of esteemed nano-nut butter company

Even after drowning it in honey, the little bastard still popped up.

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i hate butter

I hate butter

Not, I prefer margarine, or, butter is not really my thing. No. Hate. Despise.

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another grain mill on the way

Another grain mill on the way

Gotta double up on the production.

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found a banana

Found a banana!

That's NOT drenched in anything too bad. It does contain one additive, but it's common in this sort of food.

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cleaning is the best part

Cleaning is the best part

There's a lotta licking.

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is dit boonbotter, of neutbotter

Is dit boonbotter, of neutbotter?

Want dis mos grondboontjiebotter, so dan moet ander tipe botters in die klas ook in die boonbotter klas val, of hoe?

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the next iteration of nut butter will prolly be smooth

The next iteration of nut butter will prolly be smooth

Don't think the crunchy version is sustainable.

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will the real dried banana please stand up

Will the real dried banana please stand up?

Surely there's got to be a banana out there NOT dried or fried or boiled in sugar or other additives?

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i hate to admit it, but it's back to the drawing board for now

I hate to admit it, but it’s back to the drawing board for now

I made a mistake with the banana chips. Sorry about that.

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apple dipped in nut butter 005

The photographer behind the nut butter pictures

A big, fat thank you to Lindy for the fantastic pics she took of my nut butter. She's available for your next photo shoot!

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he doesn't like it, but says fitness junkies won't mind eating it

He doesn’t like it, but says fitness junkies won’t mind eating it

So it's not as tasty as I thought, after all, but it doesn't matter. If I build it, he will eat.

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A short ingredients list is CRUCIAL

Cos she's a mom who loves her kids and doesn't want to feed them junk.

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watch this space for peanut butter from jeffreys bay

Oh. My. Soul. Watch this space for peanut butter from Jeffreys Bay

Manual labour FTW. And a nut butter business idea for the masses. But not yet.

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i got a grinder and i'm not afraid to use it

I got a grinder and I’m not afraid to use it

It's a hand crank, would you believe. Can't wait to pump out nut butter using some good old elbow grease.

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benefits of eating lush yummy nut butter

Benefits of eating Lush Yummy nut butter

It's not just delicious.

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lush yummy nut butter 04

Only two people will get it, and that gives me immense pleasure

(And they'll prolly be Cape Town hipsters.)

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lush yummy nut butter 02

Posing for pictures

You look amazing today. Let's capture that.

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i hate to admit it, but lush yummy nut butter is vegetarian

I hate to admit it, but Lush Yummy nut butter is vegetarian (eish!) but definitely not vegan-friendly (phew!)

Should I quit the endeavour and never speak about it again, to avoid bringing shame on my family?

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in common with a hollywood star

In common with a Hollywood star???

Seems there are Hollywood stars with common sense!

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my targeting is off i should be exploiting kids

My targeting is off; I should be exploiting kids

Cos, erm, I love kids and uh, want the best for them. And such.

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it's not that type of nut butter, unless you want to exfoliate

It’s not that type of nut butter, unless you want to exfoliate

I use raw nuts, but...

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it’s not a wonka factory

It’s not a Wonka Factory

But it would be sweet to have some Oompa Loompas making nut butter one day.

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sustainability

Sustainability

It's a bad idea if it's a bad habit.

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plastic jars

Plastic jars

Doing my bit in caring for the planet.

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i guess you need cojones to buy this nut butter

I guess you need cojones to buy this nut butter

Cos this nut butter brand bends the knee to the customer, not a political cause.

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the nut butter that takes corporate social responsibility seriously

The nut butter that takes corporate social responsibility seriously

Lush Yummy oozes corporate responsibility. Diversity, equity, inclusion. All of that. The whole caboodle. And some other things to boot.

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gut health

Gut health

Apparently, it's got nothing to do with your fishing line.

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carefully crafted with love

Carefully crafted with love?

Many things found on the net are crafted with love, some even carefully crafted with love. Is that the case with Lush Yummy nut butter?

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the stuff in this jar is better than you are

The stuff in this jar is better than you are

Building on unbranding.

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unbranding

Unbranding

Why I'm not on social media, why I'm using Comic Sans in my logo and where I hope to go, despite my terrible branding.

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free nut butter

Free nut butter?

Would love to give this stuff away for free. Is it a sustainable practise?

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responsibly sourced

Responsibly sourced

Lush Yummy nut butter ingredients are sourced with great responsibility.

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lush yummy on social media

Lush Yummy on social media

You can follow Lush Yummy on the following social media channels.

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win nut butter

Win nut butter

Get your fingers on free Lush Yummy nut butter by partaking in complex competitions.

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best before

Best before

Don't let this happen before you dig into your Lush Yummy nut butter.

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the ideal nut butter customer persona

The ideal nut butter customer persona

The perfect demographic for buying and consuming a nut butter so good, not even Comic Sans can break it.

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but it's not nut butter

But it’s not nut butter

Oh? No, but it is...

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welcome to lush yummy flipped

Welcome to Lush Yummy

Welcome to the website of your new favourite nut butter brand. The brand that cares only about one thing: making you drool.

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