So this buddy of mine said I need to know who my target market is if I want to sell nut butter.
“Who’re you targeting? What’s your customer persona?”
Sensible questions, so I sat down and narrowed down my ideal customer to the following person:
It’s human
Optional.
I think cats and dogs will prolly also like this stuff.
Problem is, I’ve noticed that cats and dogs don’t have direct buying power.
They’re like babies: cute, but useless for marketing to.
It has a mouth
Must be large enough to handle a big, fat, nut butter filled spoon.
It can prolly smash the nut butter into its ears, but Lush Yummy works better on taste buds than on ear buds.
It has buying power
Or it can steal in such a way as to avoid going to jail.
Cos prison food suppliers prolly won’t stock Lush Yummy nut butter.
(Wonder if this qualifies South African politicians?)
It has common sense
Or it knows someone who has, or has heard the term before, or wishes it knows what the term means.
It can unscrew a lid
Or it knows someone who can.
It trusts the ancient rule
The five-second rule is one of nature’s greatest phenomena, obviously put in place yarmoodles* ago by a magnificent God who knows what He’s doing.
It’s an act of grace for clumsy people (like myself) who drop things at the drop of a hat.
If the perfect persona happens to drop their Lush Yummy nut butter on the floor, it has no problem bending down, scooping it up and popping it into its mouth.
Taste is priority
It cares more about taste than nutrition.
Although Lush Yummy contains stuff that prolly does positive stuff to its body, it’s more concerned about the taste of Lush Yummy nut butter, which, when it approaches the taste buds, makes the eater experience something like receiving a neck massage while skydiving on Mars.
It likes The Shawshank Redemption
Also optional, but this is such a great book and movie, that not liking them is only possible if you’re not breathing.
In conclusion
I think that covers most of it.
If you fall roughly within those boundaries, congratulations, you prolly qualify for Lush Yummy nut butter.
You can’t get it for free, but you may now buy nut butter with confidence without fear of being shamed.
But only if you fall roughly inside that demographic.
*1 yarmoodle = 1,243.23 yonks