I’m not a fan of political correctness.
Can’t stand it, actually.
It’s a fake religion.
Doesn’t give real solutions, and has a weak morality that shifts far too easily.
Kind of like not getting drunk because your mom said it’s not okay to do so, without so much as giving half a reason why it’s bad.
“Want ek het so gesê.”
The other thing about the PC culture is, adherents change allegiance quicker than an ANC politician.
One moment they’re standing for this issue, the next they’re bending a knee for another.
And it’s not just hanging a flag of your favourite team above the shop; it’s colouring all your food blue for a specific cause.
It doesn’t seem to be about acceptance and mutual respect; it’s more like: “if you don’t publicly agree with us on matter X, you’re the enemy, and you must be destroyed.”
I don’t want to kowtow to the PC culture, and this brand is as much an exercise in being politically incorrect, as it is in creating an excellent nut butter.
Much of the content you’ll read on this site is sarcastic.
It’s aimed at making the reader THINK; it wants the reader to look at things from a different angle.
It might offend some.
I hope it doesn’t offend you.
I would encourage you to remember that much of my writing is tongue-in-cheek.
Will I make money being weird and wacky?
Don’t know.
I’m having fun making a great nut butter, and posting weird things online.
It’s fun.
I want to confirm, though, that my loyalties lie with making a nut butter that you love to consume.
It’s not with a political cause.
It’s with making you happy.
I think that’s a great cause.
Get more people happy by giving them a fantastic nut butter.
Cos not only does it taste great, it also happens to be nutritious.
So in a sense, it is bending the knee.
But in the right way.