The first time I sucked on a spoon of Lush Yummy nut butter was like a throwback to happy times. Not happier times. We’re still in happy times. But it was a throwback to different happy times.
It made me feel like a little boy. And the last thing a little boy wants to do is brush his teeth. Because he doesn’t know yet that his mother and grandmother won’t be the only women in his life who’ll expect his breath to smell fresh, if you know what I mean. Wink wink, nudge nudge, say no more, say no more!
And it was like “accidentally” finding a flatmate’s secret sweet stash and wanting to polish it all, but having to practice self-control because you don’t want him to find out you know and move it to a new location. Or so I’ve heard it is when you find a friend’s sweet stash. Not speaking from experience. Where was I?
Tasting that first batch of nut butter was nothing short of phenomenal. So delicious.
Even when I started selling this stuff, I remained the biggest fan.
I prolly made more nut butter for myself than for anyone else, and that was okay by me.
And then it hit me one day: I cannot imagine a bigger compliment than if someone had to tell me Lush Yummy nut butter is so good, they want to savour it in lieu of brushing their teeth.
Which makes me wonder whether we shouldn’t produce a nut butter toothpaste.
I could include it in my marketing strategy for kids.
Here’s the thing though: if you’ve not tasted Lush Yummy yet, you don’t know whether it’s good enough to keep you from brushing your teeth at least once.
So you should buy some and find out for yourself.
You might not like it. You might think it sucks, but at least you’ll be making an informed decision, not just taking some deranged nut butter maker’s word for it.