I’m learning stuff about nuts and nut butter every day.
I think it’s cos I’m slowly getting obsessed with nuts.
I invariably end up talking to people about them.
I don’t randomly walk up to strangers to tell them about nuts, just in case you wonder what my nut obsession looks like in real life.
I’m not handing out flyers with my hideous logo on them, the words, ¡Viva la revolución de la mantequilla de nueces!, printed below it.
I just speak to friends.
And they love it.
No, they really do.
No, really.
Any case, had lunch with friends in Riversdal today.
It’s a couple with two toddlers. Cute as pandas, the two.
The kids, not the parents; that would be weird. The parents are okay, nice-looking even, maybe. But not cute.
I asked them to try my nut butter.
It wasn’t a nut butter party, by the way, like those Tupperware parties.
I’m not arranging those.
Not yet.
Might, though.
I digress.
It was just a Sunday arvo lunch, with some normal convo about nut butter. Cos that’s what everybody talks about over Sunday lunch in the Overberg.
“So, how’s your nut butter doing?”
“You won’t believe what Mary’s nut butter did yesterday.”
“Have you tried nut butter on that rusty spot on your bakkie’s bonnet? You won’t know if you don’t try. Oh, you did try? Didn’t work? But have you ever had a tastier bonnet????”
Again, I digress.
I listened to the mom speak about food, and a common thing most moms do when they’re sourcing food for their toddlers. Cos moms go out and forage for food for their toddlers, right?
Here’s what it comes down to: moms don’t want a long list of ingredients they need a degree to understand.
That’s part of WHY there’s a boom in the organic food market, and why nut butter is so popular.
GREAT insight, right?
That means Lush Yummy’s Banana Honey Bomb is a fantastic product.
It contains only four ingredients:
- Macadamia nuts.
- Cashew nuts.
- Dried banana.
- Honey.
No hydroxypropyl methylcellulose, or hondsekierie watdeblikskottelisdieblerriedingekdinkditgaanmykankergeeallykditgesond, or some other weird ingredient the name of which an alien won’t be able to pronounce.
It’s good clean family fun.
That makes me happy and gives me great confidence to continue making this stuff, and to expand the product range.
The next product will be a peanut butter.
Like with the Banana Honey Bomb, the list of ingredients will be shorter than the pinky of a Yakuza member who’d been punished.
That means, if you’re mother to a toddler, you can rest assured that Lush Yummy’s products are built to provide a far more nutritional food item than some store-bought nut brands.
Get your kid Lush Yummy nut butter.
It’s a great alternative to some of the sugar-drenched stuff you can buy off the shelf.
And it tastes fantastic.