In line with my unbranding exercise of creating a nut butter so good that not even Comic Sans can break it, I had to decide on a design for the nut butter jar’s label.
What should be on the label, other than your fingerprints and drool after you’ve gorged yourself on the stuff?
Obviously, the logo.
Ingredients too.
But what about some funny or weird quip?
Course that’s necessary.
Can’t have Lush Yummy branding without some strange riposte.
I was having dinner with the lovely lady doing my nut butter labels, and we were enjoying some light-hearted banter, throwing around ideas for Lush Yummy.
One of the gems that exited my mouth was, “The stuff in this jar is better than you are.”
That’s a keeper.
That’s going on the jar.
So look out for another one of Lush Yummy’s unofficial tag lines.
But is it true?
Is Lush Yummy better than you?
Course it’s not.
That’s ridiculous.
Look, it’s a grand nut butter by any standard; the type of nut butter you can suckle on through dark days and cuddle with on cold nights.
But it’s not better than you.
You’re pretty okay, I guess, and Lush Yummy nut butter will make you even more okay, but it’s not better than you.
It’s nut butter than you, but not better than you.
There’s not a nut butter in the world can compete with you.
Am I saying you’re special?
Course I am.
You’re unique, just like everybody else on this planet.
Now buy some nut butter to celebrate.