I’ve run out of ideas for our nut butter blog, so I thought I’d asked a friend of mine for some input.
He was an athletic type before he became a dad type to a baby girl.
The dude likes the taste of our nut butter. Huge fan on that front.
But his reply to my question made me realise I can’t trust his input from an athletic point of view.
Not anymore.
Between keeping the wife happy, making sure the kid sees enough of her dad, taking the dog for walks and running a company, there’s no time for him to pay much attention to his body.
No time for marathons. That means he won’t use the product while training. Field testing it, as they say.
He’s also slipped into what some claim is the world’s most popular body class: dad bod.
That’s good and all. Really happy for the guy that he’s considered more attractive now.
But he’s useless for market research from a sporting perspective.
As I’ve mentioned, he loves the taste, like many other happy nut butter addicts, but what use is it giving the guy nut butter to test out on the trail if he’s not hitting the trail?
I could approach other sportsmen to try out our nut butter, but that means giving away a phenomenal nut butter for free, which makes me cringe.
The only sensible strategy is to keep hammering on about our nut butter via this blog, and hope it starts gaining more traction in search engines and on social media, getting more people to buy, and turning more people into nut butter addicts.
It’s a long process, but we’re in this for the long haul, since we believe our nut butter to be of a superior quality.
So here’s yet another keyword-filled article to help out website rank better in search engines for our product, a premium nut butter.
But it’s not a vapid exercise in trying to get more traffic for the sake of getting more traffic.
Despite the odd logo (with the hideous Comic Sans font), the weird tagline and the screwy non-marketing marketing approach, our nut butter is worth every cent.
You should buy some.
It contains only five ingredients:
- Macadamia nuts
- Cashew nuts
- Salt
- Coconut oil
- Honey
Our nut butter is as raw, organic and natural as they come.
Let’s start with the nuts, which aren’t actually nuts.
We use only raw, unsalted macadamias and cashews.
We don’t roast or bake or cook or blanch or do anything to the macadamias or cashews.
Let’s talk about the salt we add.
Since we buy macadamias and cashews sans salt, we must add the salt.
We don’t want suppliers of seeds, drupes, and peanuts (if we do start making a peanut butter), to control the salt in our nut butter.
That’s why we buy unsalted macadamias and cashews, and add salt ourselves.
To be sure, the claim that a natural, unprocessed salt is better than a traditional, processed table salt is not one I would support or propagate, but I want to be in control of the amount of salt we add, which is just enough to make the nut butter pop.
We happen to use a natural salt, by the way, but just because a product is perceived as more “natural” does not necessarily make it “healthier”.
Such ideas are often created by clever marketing teams, and swallowed by gullible people.
Nonetheless, we use a natural salt.
As for the coconut oil, that’s as natural and raw as you get. It’s also odourless, because we want the macadamias and cashews to shine, along with the honey. We don’t add the coconut oil for its flavour profile, which is close to non-existent.
That brings us to the honey, which we source from local beekeepers.
Unlike salt, honey can be a real problem.
Have you seen that doccie about countries that contaminate the global honey market with fake honey?
It’s like a sugary mafia that leaves a bitter taste in your mouth.
You can’t trust mainstream honey, just like you can’t trust mainstream media.
A honey label should contain two words only, in addition to the product name: raw honey. Nothing else.
Because raw honey is a really good source of nutritious delish.
That’s why we buy honey selectively.
Lest I forget, let me once more mention that we don’t nuke our ingredients in a microwave oven.
It might not be bad for the ingredients at all, but I can’t be 100 percent sure it’s not, so I prefer we take a cautious approach and heat up everything using hot water.
That’s about it, folks.
A straightforward, no-nonsense nut butter made with utmost care and attention, from the best natural ingredients Earth has to offer, thanks to a gracious God who richly supplies all our needs.
I should prolly start targeting sportsmen with our marketing, but honestly, this nut butter is good for anyone, at any occasion, any time.
Unless you have an allergic reaction to macadamias, cashews, coconut oil, honey or salt.
If that’s the case, stay as far away from Lush Yummy as possible. We don’t want you to break out in a rash or swell up on our watch. Too much trouble.
But if you don’t get an allergic reaction to our nut butter ingredients, you need some of our nut butter.
So take out your wallet, click the buy button, and make your food cupboard richer with a really tasty nut butter (that happens to be nutritious too).
Hey, it’s Christmas soon, and I think your family and friends’ stockings will look so much better with a jar of Lush Yummy nut butter lying at the bottom.
Instead of stuffing yourself or others with treats made to enslave you to that socially acceptable drug called sugar, get some nutritious nut butter.