Watched a mini doccie on World Industries, a rebellious 80s skate company whose advertising literally was aimed at getting people upset.
Their market research amounted to, “uh, how can we NOT sell skateboards this week, and capitalise on that?”
Guess what.
They sold tons of skateboards by NOT trying to sell skateboards.
They were renowned for just not caring.
It must be said, from a personal belief perspective, that I don’t agree with everything they did.
But Steve Rocco, the founder of World, knew what his market wanted, and delivered.
He smashed the competition, by the way, much like woke people want to smash the patriarchy.
Sold so many skateboards the planet nearly ran out of trees. Not really, but you get the picture.
There was a genuineness to World’s approach.
They just wanted to skate, and they wanted to get skaters on board. (On board. Get it?)
Their ads came down to, join us, or don’t, we don’t care.
At closer inspection, they offered great products and better sponsorship deals than the competition, but it was their ad campaigns that got them noticed in the first place.
In contrast, today’s ads are limp, tepid and just plain boring.
I still say, I don’t mind ads. Throw ads my way on YouTube or any other platform; I don’t care. The ads aren’t the problem. It’s that most of them just plain suck.
I suppose it’s a case of, if you’re selling junk, you have to move into an esoteric place, where bold claims are relegated to a “but that’s your truth, and not necessarily mine” space. Convenient for ad agencies selling “brand awareness”.
Or it’s pushing some woke leftist agenda, which this writer struggles to stomach, due to a lack of braindeadedness.
“What the heck does skateboarding have to do with nut butter, though,” I hear the old lady shouting in the back.
Thanks for the question, ma’am.
My answer is: how the heck should I know?
I’m just the article writer for this site. Don’t expect me to come up with sensible, nut butter-related content.
Why would I do that?
The skateboarding doccie was super interesting, okay?
So stop judging me and get your finger out of my face and into a jar of sierjaslie good Lush Yummy nut butter.
Actually, if I think about it a little, there might be a correlation.
Why would any sensible, goodly skateboarder not want a dollop of Lush Yummy nut butter smeared across his life every day?
It’s a freaking mal lekker nut butter that also happens to be nutritious.
It’s a win-win, like Shaun White taking skateboarding and snowboarding gold while performing a breathtaking 2A yo-yo routine and yodelling a gorgeous rendition of Das Schweizermädel. At the exact same time.
You order Lush Yummy nut butter yet?
Then what the heck are you still doing reading this?
Click the buy button, which should be working now.
If not, just get hold of Nickie through WhatsApp and ask the dude to make you some.
Or don’t.
We’ll still love you.